Web Analytics jobs in 2026 — demand, top roles hiring, and related skills

As of 2026-09-30, Web Analytics appears in 206 job postings indexed by Skillenai over the past 90 days — Product Manager has the most postings mentioning Web Analytics.

Last updated · 90d ending 2026-09-30

Postings · last 90 days
206
Top role · 9.2% of skill postings
Top hiring metro
New York City

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Frequently asked questions about Web Analytics

+Is Web Analytics in demand in 2026?

Yes. Web Analytics appears in 206 job postings indexed by Skillenai over the 90 days ending 2026-09-30. Product Manager accounts for the most postings mentioning Web Analytics (9.2% of all postings mentioning Web Analytics).

+What jobs require Web Analytics?

According to the Skillenai jobs index over the 90 days ending 2026-09-30, among roles with at least 20 postings, the highest shares mentioning Web Analytics are Analytics Specialist (7.7% of that role’s postings mention Web Analytics), Marketing Analyst (6.2% of that role’s postings mention Web Analytics), Growth Marketer (4.8% of that role’s postings mention Web Analytics).

+What skills are commonly paired with Web Analytics?

Across job postings indexed by Skillenai (90 days ending 2026-09-30), Web Analytics most often appears alongside SQL, A/B testing, Tableau, data visualization, Power BI.

+Where is Web Analytics most in demand?

As of 2026-09-30, the metro areas posting the most jobs requiring Web Analytics are New York City, San Francisco, Toronto, Berlin, São Paulo, according to the Skillenai jobs index.

+How can I keep up with new Web Analytics content and jobs?

Skillenai indexes news, blog posts, and research papers mentioning Web Analytics alongside the jobs index. You can subscribe to a daily email digest of new Web Analytics content from your Skillenai account.

+Which skills come before and after Web Analytics?

The skill-flow chart shows skills documented in adjacent positions across observed employer changes. An outgoing skill is documented in the following position but not the preceding one. These are ideas to explore, not proven prerequisites, acquisition dates, or levels of mastery. Each ribbon counts employer moves with that skill pair; one move can contribute several pairs.

Weekly indexed postings requiring Web Analytics — last 90 days

Career paths around Web Analytics

Skills documented before and after this skill across employer changes.

Historical career profiles · all locations

Skills before Web Analytics

Before Web AnalyticsK-means clustering → Web Analytics: 2 observed employer moves with this skill pairTableau → Web Analytics: 2 observed employer moves with this skill pairusability testing → Web Analytics: 1 observed employer moves with this skill pairNLP → Web Analytics: 1 observed employer moves with this skill pairSalesforce data modeling → Web Analytics: 1 observed employer moves with this skill pairXG Boost → Web Analytics: 1 observed employer moves with this skill pairETL → Web Analytics: 1 observed employer moves with this skill paira/b testing → Web Analytics: 1 observed employer moves with this skill pairWeb AnalyticsK-means clustering: 2 movesK-means clustering2 movesTableau: 2 movesTableau2 movesusability testing: 1 movesusability testing1 movesNLP: 1 movesNLP1 movesSalesforce data modeling: 1 movesSalesforce datamodeling1 movesXG Boost: 1 movesXG Boost1 movesETL: 1 movesETL1 movesa/b testing: 1 movesa/b testing1 moves

Skills after Web Analytics

After Web AnalyticsWeb Analytics → usability testing: 2 observed employer moves with this skill pairWeb Analytics → Agile: 2 observed employer moves with this skill pairWeb Analytics → a/b testing: 2 observed employer moves with this skill pairWeb Analytics → competitor research: 1 observed employer moves with this skill pairWeb Analytics → CRM platforms: 1 observed employer moves with this skill pairWeb Analytics → PHP: 1 observed employer moves with this skill pairWeb Analytics → oracle: 1 observed employer moves with this skill pairWeb Analytics → SAP HANA: 1 observed employer moves with this skill pairWeb Analyticsusability testing: 2 movesusability testing2 movesAgile: 2 movesAgile2 movesa/b testing: 2 movesa/b testing2 movescompetitor research: 1 movescompetitorresearch1 movesCRM platforms: 1 movesCRM platforms1 movesPHP: 1 movesPHP1 movesoracle: 1 movesoracle1 movesSAP HANA: 1 movesSAP HANA1 moves
How to read this chart · view counts

Each side is an independent set of observed employer moves, not the same people followed through three stages. Ribbon widths compare move counts within that side. Internal moves are not included.

The following position documents a skill that the preceding position does not. Skills must be linked to both positions, with clear dates and no overlap. One move can connect several skill pairs. These patterns suggest skills to explore; they do not establish prerequisites, when a skill was learned, or a higher skill level.

Source: Skillenai talent graph, historical career profiles. Historical descriptions and coverage can change. Only the leading published connections are shown.

Observed connections and move counts
ConnectionMoves
Before: K-means clustering2
Before: Tableau2
Before: usability testing1
Before: NLP1
Before: Salesforce data modeling1
Before: XG Boost1
Before: ETL1
Before: a/b testing1
After: usability testing2
After: Agile2
After: a/b testing2
After: competitor research1
After: CRM platforms1
After: PHP1
After: oracle1
After: SAP HANA1

Roles most likely to require Web Analytics

Among roles with at least 20 postings in the same period.

RolePostings mentioning skill% of role postings mentioning skill
Analytics Specialist27.7%
Marketing Analyst46.2%
Growth Marketer14.8%
Marketing Analytics Lead14.8%
Marketing Analytics Manager34.7%
Technical Writer23.6%
Business Intelligence Intern13.4%
Digital Product Manager43.3%
Marketing Data Analyst22.9%
Web Developer92.9%

Roles with the most Web Analytics postings

RolePostings mentioning skillShare of skill postings
Product Manager199.2%
Data Analyst136.3%
Web Developer94.4%
Data Engineer62.9%
UX Designer52.4%
Data Scientist41.9%
Digital Product Manager41.9%
Director, Insights & Analytics41.9%
Marketing Analyst41.9%
Product Analyst41.9%

Top companies posting jobs requiring Web Analytics

Employers ranked by indexed job postings in the last 90 days.

Top companies posting jobs requiring Web Analytics
CompanyPostings · 90 days
WPP12
ABOUT YOU SE & Co. KG6
Sierra5
Samsara5
Highwire4
Vmlenterprisesolutions4
Truelogic3
Sixt3
Artefact3
Recorded Future3

Job postings indexed over the past 90 days, grouped by resolved employer. Counts are postings, not hires. Companies without a published page appear without a link.

Top metros hiring for Web Analytics

NamePostingsShare
New York City136.3%
San Francisco104.9%
Toronto73.4%
Berlin62.9%
São Paulo62.9%
Austin41.9%
Bengaluru41.9%
Paris41.9%
Boston31.5%

Skills commonly paired with Web Analytics

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How this was computed

Counts derive from the Skillenai jobs index over the 90 days ending 2026-09-30. Skills are resolved against the Skillenai canonical taxonomy, so the same entity is counted whether a posting writes 'Python', 'Python 3', or 'python'. Role prevalence divides postings mentioning Web Analytics by all postings for each role in the same window, ranking roles with at least 20 postings. Role distribution divides each role’s Web Analytics postings by all Web Analytics postings, including postings without a role. Shares need not sum to 100% for the displayed roles. Pages refresh weekly (or daily for the top-50 most-requested skills). An adjusted trend is not shown because comparable posting coverage is insufficient.

source
Skillenai jobs index, deduplicated daily
entity_id
a18bd0feb0edb8df
data_as_of
2026-09-30
window_days
90
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Compiled by Jared Rand · Data sourced from the Skillenai labor market index